At the Show
At the Show Strategy
The object of attending a tradeshow is to let industry insiders, buyers, and members of the press know about the product or service you are selling. Your product may be revolutionary but it does not matter if the right people don’t know about it. You already know this. That’s why you have decided to attend an industry tradeshow. Just attending though, it is not enough. You have to make your mark at the show and we will help you do that.
We will do this by fully addressing the three-prongs of successful at-the-show strategy: Booth, Pitch, and Publicity.
Booth
Getting show attendees to stop at your booth is half the battle. For industry insiders, buyers, and members of the press, walking the lengthy halls of a tradeshow is much like any other kind of shopping. If you don’t grab their attention in the 3-5 seconds it takes for them to pass by your booth, then you have lost them. There are too many exhibits at industry tradeshows for them to stop everywhere and so they go to those booths that stand out.
By strategizing with you on such details as booth placement and size at the show, product display, giveaways, demos, and refreshments, we will make sure that your booth catches the eye of show attendees.
Pitch
You’ve got the right people at your booth. Now what? Your product or service isn’t going to sell itself, no matter how great it is. You have to sell it. For this you need a great pitch, which we will help you craft. We will make sure that in the minute or less that you have to hook your potential buyer you answer the following questions:
Pitch
You’ve got the right people at your booth. Now what? Your product or service isn’t going to sell itself, no matter how great it is. You have to sell it. For this you need a great pitch, which we will help you craft. We will make sure that in the minute or less that you have to hook your potential buyer you answer the following questions:
-What? What is your product? What does it do?
-Who? Who is this product for? Who benefits from it?
-Where? Where is the product made? Where is it currently sold?
-Where? Where is the product made? Where is it currently sold?
-Why? Why this product and not the hundreds of similar items?
-How? How does it work?
Publicity
You now have a fantastic booth and an even better pitch, but that may not matter if no one knows you are at the show. Often attendees go to the show looking for specific products or services. In order to get to all of the booths that they need to go to, they usually make a plan of action upon their arrival at the show. You want your booth to be in that plan.
Show attendees make their walking plans by consulting the various publications distributed at the show and so your product must be featured in those publications. We will work with your show budget to strategically advertise in at-the-show publications and maximize the editorial coverage your company and product receive. Smart at-the-show advertising ensures that show attendees include a stop at your booth in their plan of action.
